Further improve button.el support for help-echo

Further improve button.el support for help-echo

The last change to forward-button added support for help-echo values
that are functions.  This patch fixes the arguments passed to such
functions and further adds support for help-echo values that are
forms (bug#37515).
* doc/lispref/display.texi (Button Properties): Fix description of
help-echo button property.
* lisp/button.el (button--help-echo): New function.
(forward-button): Use it.
(backward-button): Clarify help-echo reference in docstring.
* test/lisp/button-tests.el (button--help-echo-string)
(button--help-echo-form, button--help-echo-function): New tests.